Sales Page Tips for Service-Based Businesses
How to Create a Sales Page That Sells Your Coaching or Consulting Services with Confidence
If you offer services—whether coaching, consulting, or customized client work—your sales page is one of the most powerful tools you have. It’s not just a place to list your offer. It’s a strategic space to build trust, highlight your unique approach, and guide potential clients toward working with you.
In this post, you’ll learn how to structure a service-based sales page that converts—and how to avoid common mistakes that might be costing you leads.
In this post, you’ll learn how to structure a service-based sales page that converts—and how to avoid common mistakes that might be costing you leads.
- 1. Start With a Clear, Client-Focused HeadlineYour headline should immediately speak to your ideal client’s problem or desire—not just your service.
Instead of: “1:1 Coaching Package”
Try: “Gain Clarity and Confidence in 90 Days with Personalized Coaching Support”
Keep the focus on transformation, not the logistics. - 2. Show What’s Included, But Lead With ResultsIt’s tempting to jump straight into what’s inside the package—but your audience cares most about what it will do for them.
Structure this section like this:- Benefit → “Create a plan you’ll actually follow”
- Feature → “Weekly 1:1 Zoom calls with personalized goal setting”
- 3. Make It Personal: Why You and Why ThisYour prospective client isn’t just buying a service—they’re investing in you. Use this section to share your philosophy, your approach, or why you created this offer.
Add a friendly photo and a short story that relates to your clients' journey. - 4. Add Testimonials That Address ObjectionsChoose testimonials that reflect the transformation your clients experienced—not just how much they liked you.
Example:
“Before working together, I was stuck and overwhelmed. After just a few sessions, I landed my first client and started charging what I’m worth.”
Pro tip: Highlight before/after states to increase credibility. - 5. Create Urgency Without PressureService-based offers often have natural limitations: time, energy, availability. Use this to your advantage with soft urgency:
- “Spots are limited to 3 clients per month”
- “Next start date: August 1st”
- “Now booking for Q4 2025”
- 6. Make Booking or Inquiry SeamlessDon’t lose clients at the finish line! Your CTA (call to action) should feel easy and natural.
Options:- Button to book a free discovery call
- Link to a contact form or application
- “Start now” button if it’s a direct booking
- 7. Keep It Focused and Mobile-FriendlyUnlike product sales pages, service pages often rely more on connection and storytelling. But don’t overdo it.
✔ Use short paragraphs
✔ Break up text with headlines and white space
✔ Test your layout on mobile—most users will scroll on their phones!
Simplify Your Launch with Ready-Made Templates
Building a high-converting sales page doesn’t have to be overwhelming.
Our Squarespace Sales Page Templates are thoughtfully designed to include all seven essential sections—strategically laid out to guide your visitors toward action. Fully customizable and easy to use, they help you stay focused on what matters most: sharing your offer with clarity and confidence.
Our Squarespace Sales Page Templates are thoughtfully designed to include all seven essential sections—strategically laid out to guide your visitors toward action. Fully customizable and easy to use, they help you stay focused on what matters most: sharing your offer with clarity and confidence.