7 Must-Have Sections Every High-Converting Sales Page Needs

Creating a sales page that converts isn’t just about beautiful design—it’s about structure, strategy, and psychology. Whether you’re launching a course, promoting a coaching service, or selling a digital product, a well-crafted sales page guides your visitor toward a confident “yes.”

In this article, we’ll walk through the 7 essential sections every high-converting sales page should include, with tips you can apply right away—especially if you’re building your website with Squarespace.

1. Hero Section with a Clear Value Proposition
This is the first thing your visitor sees, and it sets the tone for the entire page.

What to include:
- A short, powerful headline that speaks directly to your audience’s needs
- A subheadline or short paragraph that expands on the transformation or benefit
- A bold call-to-action (CTA) button like "Join the Program" or "Book Your Spot"
Pro Tip: Keep it focused and scroll-stopping. Use a clean layout with bold text and optional image/video.
2. What’s Inside / Key Offer Breakdown
Immediately after the hook, show what exactly your offer includes.

What to include:
- A bullet list or grid of key features
- Short descriptions or icons to keep it scannable
- Optionally, use collapsible sections for detailed content
Pro Tip: Make this visual. Use Canva graphics or styled blocks to break up the text.
3. Who It’s For (and Not For)
Help potential buyers self-identify.

What to include:
- A short list of who your product/service is perfect for
- Optionally: who it's not for (to add clarity and filter)
Pro Tip: This section builds trust—it shows that you understand your audience and aren’t trying to sell to everyone.
4. Why You / Why This Offer
Your unique positioning is key to conversion.

What to include:
- A brief founder/creator intro
- The story or reason why you created this offer
- Why this approach works
Pro Tip: Keep it human. Use a friendly photo and conversational tone.
5. Testimonials / Social Proof
Nothing builds credibility like real feedback.

What to include:
- 2–5 testimonials with names/photos (if possible)
- Screenshots from social media or emails
- Logos of past clients or collaborators
Pro Tip: If you’re just starting, offer your service at a discount to get a few early testimonials first.
6. Pricing and Guarantee
Be clear and confident with pricing—don’t make users scroll or guess.

What to include:
- Simple pricing with CTA button
- Breakdown of payment plans (if applicable)
- Money-back guarantee or refund terms
Pro Tip: Anchor your price by first showing the value (“This program is worth $1200+…”)
7. FAQ Section
Answer common objections before they arise.

What to include:
- 4–6 questions your buyers often ask (timeline, results, access, payment)
- Short, clear answers
- Link to contact or support email
Pro Tip: A good FAQ can double your conversion rate—don’t skip it.
Bonus Section: Final CTA + Urgency
Wrap up with a strong reminder to act.

What to include:
- Final reminder of benefits
- CTA button ("Enroll Now", "Get Started", etc.)
- Limited-time incentive (if available)

Simplify Your Launch with Ready-Made Templates

Building a high-converting sales page doesn’t have to be overwhelming.
Our Squarespace Sales Page Templates are thoughtfully designed to include all seven essential sections—strategically laid out to guide your visitors toward action. Fully customizable and easy to use, they help you stay focused on what matters most: sharing your offer with clarity and confidence.