Must-Have Website Sections for Coaches and Service Providers
As a coach or service-based professional, your website isn’t just a digital business card—it’s a powerful tool to build trust, communicate your value, and convert visitors into clients. But what exactly should your website include?
In this guide, we’ll explore the essential website sections every coach, consultant, or service provider should have —and how to structure them for maximum impact on Squarespace.
In this guide, we’ll explore the essential website sections every coach, consultant, or service provider should have —and how to structure them for maximum impact on Squarespace.
- 1. A Clear and Compelling HomepageWhy it matters:
This is where first impressions are made. Visitors should immediately understand who you help, how you help them, and what action to take next.
What to include:- A hero statement (e.g. “Helping overwhelmed professionals find clarity and confidence”)
- A high-quality photo or background video
- One clear call to action: “Book a Free Consultation,” “Explore Services,” etc.
- A brief summary of your core offerings or transformation
- 2. About Page That Builds TrustWhy it matters:
Clients don’t just buy services — they buy you. This page is where your personality, mission, and expertise shine.
What to include:- Your story and background
- Credentials or certifications
- A photo of you to humanize your brand
- A note about your coaching style or values
- A CTA at the end (e.g. “Let’s work together”)
- 3. Services Page That SellsWhy it matters:
This is where visitors decide if you’re the right fit. Make your offers clear, benefit-driven, and easy to compare.
What to include:- Each service or package with a short description
- Who it’s for and what they’ll get out of it
- Pricing (if applicable) or a prompt to book a discovery call
- Testimonials or “before and after” transformations
- CTA: “Book Now,” “Schedule a Call,” etc.
- 4. Testimonials and Social ProofWhy it matters:
Social proof builds credibility. If you don’t showcase the results you’ve helped others achieve, you're leaving trust on the table.
What to include:- 3–6 client testimonials
- Name, title, or industry (if clients are comfortable sharing)
- Optional: photos or video testimonials
- A quote carousel or grid format using Squarespace blocks
- 5. Blog (or Resource Center)Why it matters:
A blog helps with SEO, builds authority, and allows you to connect with your audience through your voice and ideas.
What to include:- Thoughtful articles that address common client challenges
- How-to guides or tips
- Personal insights and reflections (optional)
- Internal links to your services and contact page
- 6. Contact Page with Clear OptionsWhy it matters:
If it’s hard to contact you, visitors will leave. Make it easy and inviting.
What to include:- A short, warm message inviting people to get in touch
- A contact form
- Links to your social profiles
- A booking link (e.g. Calendly or Squarespace Scheduling)
- Bonus Sections to Consider
- FAQ Page: To handle common objections or clarify your process
- Freebie / Lead Magnet Page: Great for growing your email list
- Podcast or Media Features: To highlight your visibility and authority
Your coaching website should guide visitors through a clear and inspiring journey—from curiosity to conversion. By including these must-have sections, you’ll provide value, build trust, and make it easy for your dream clients to say “yes.”
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Need help getting started?
My Squarespace templates for coaches are pre-designed with all these sections included — so you can focus on your message, not your layout.
Perfect for professionals in counseling or wellness. A clean, elegant design.
Ideal for therapists, wellness coaches, holistic counselors, mental health bloggers and psychologists.
Designed with consultants in mind. A professional and polished look.