What Airbnb Hosts Should Include on Their Website Homepage

If you’re an Airbnb host with your own website, your homepage plays a critical role in turning curious visitors into confirmed guests. Unlike an Airbnb listing, your website gives you full control over the branding, layout, and messaging—so it’s essential to make every section count.

In this guide, we’ll break down the must-have elements that every Airbnb host should include on their homepage to make a great first impression, improve conversions, and support direct bookings.
  • 1. A Clear and Inviting Hero Section
    Why it matters:
    Your hero section is the first thing people see. It should instantly communicate what your property offers and encourage action.

    What to include:
    • A high-quality photo or slideshow of your property
    • A concise headline (e.g. “Modern Coastal Retreat in Santa Barbara”)
    • A call-to-action button (“Check Availability” or “View Rooms”)
    • Optional: a short sentence that sums up the guest experience
  • 2. Property Highlights and Amenities
    Why it matters:
    Guests want to know what makes your place special. Highlighting key features quickly builds interest.

    What to include:
    • Bullet points or icons of top amenities (Wi-Fi, free parking, pool, pet-friendly, etc.)
    • A few standout features or selling points (“Ocean view balcony”, “Walking distance to downtown”)
    • Optional: a visual “at-a-glance” section using Squarespace’s summary blocks
  • 3. Guest Testimonials
    Why it matters:
    Social proof builds trust and reduces hesitation.
    What to include:
    • Real guest reviews from Airbnb (copy + credit)
    • Highlight 2–3 short testimonials with photos if possible
    • Optional: a “Read more reviews” link to your Airbnb listing
  • 4. Location Overview
    Why it matters:
    Your property’s location can be a key selling point. Help visitors understand what makes the area desirable.
    What to include:
    • A short paragraph about your neighborhood
    • Nearby attractions or experiences (e.g., beaches, cafes, museums)
    • Embedded Google map
  • 5. Photo Gallery or Virtual Tour
    Why it matters:
    Visual content is the strongest tool you have as a host.
    What to include:
    • A curated photo gallery of your property (kitchen, bedroom, bathroom, outdoor space)
    • Optional: a virtual tour or walkthrough video
  • 6. Direct Booking or Contact Section
    Why it matters:
    Encourage visitors to take action—whether it’s booking directly or reaching out with questions.
    What to include:
    • A booking form or “Book Now” button linking to Airbnb
    • A contact form for inquiries
    • Optional: embed a booking widget or connect to external booking systems
  • 7. About You as a Host
    Personal connection builds trust. A short host bio helps guests feel confident booking with you.
    What to include:
    • Your photo and a short introduction
    • Why you love hosting
    • What makes your hospitality unique
A well-designed homepage for your Airbnb website can set the tone for the entire guest experience. By including these key sections—clear visuals, amenities, social proof, and booking options — you create a space that’s not only beautiful, but also functional and optimized for conversions.

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