Website Design Tips for Handmade Product Sellers
Create a website that reflects the beauty and quality of your handmade goods.
If you run a handmade business — whether you sell candles, ceramics, jewelry, or bath products — your website is more than just a place to list your items. It’s the digital home for your brand, your craft, and your story. A well-designed website builds trust, tells your story, and helps customers feel confident buying from you.
Whether you’re just starting or ready to refresh your current site, here are the key website design tips to help handmade product sellers stand out online.
If you run a handmade business — whether you sell candles, ceramics, jewelry, or bath products — your website is more than just a place to list your items. It’s the digital home for your brand, your craft, and your story. A well-designed website builds trust, tells your story, and helps customers feel confident buying from you.
Whether you’re just starting or ready to refresh your current site, here are the key website design tips to help handmade product sellers stand out online.
1. Show the Craftsmanship in Every Image
High-quality, well-lit photography is essential. Your products are handmade — let that uniqueness shine!
- Use natural light and neutral backgrounds
- Show close-ups of textures, details, and materials
- Include in-context photos (e.g., a candle glowing in a cozy room or a mug on a breakfast table)
2. Keep Your Design Clean and Minimal
Your product is the star. Avoid cluttered layouts and overwhelming colors.
- Choose 1–2 fonts and 2–3 brand colors
- Leave plenty of white space
- Use consistent styling across pages
3. Use a Warm, Trustworthy Brand Voice
Handmade products often come with a story — use that to your advantage.
- Add a personal About page that tells your story
- Use warm, friendly language in your product descriptions
- Share behind-the-scenes content through a blog or social media feed
4. Include the Essentials
To convert visitors into customers, make sure your site has:
- A clear homepage that shows who you are and what you offer
- Organized shop categories
- Product pages with detailed descriptions, materials, sizes, and shipping info
- A simple checkout process
- Contact info, social links, and an FAQ
5. Use a Template Built for Makers
Instead of building from scratch, start with a Squarespace template designed for product-based businesses. It will save you hours of design time and help you launch faster with a cohesive, stylish layout.
Aurelia is a great option — it’s calm, modern, and specifically designed for handmade product shops.
Inside Aurelia:
- Thoughtfully designed homepage with product highlights
- Built-in shop and product pages
- Newsletter section to grow your audience
- Clean, modern layout that works for candles, ceramics, wellness, and more
6. Make It Mobile-Friendly
More than half of online traffic comes from phones — make sure your site looks just as good on mobile.
Squarespace templates are responsive by default, but it’s still important to:
- Check how your pages look on different devices
- Avoid long blocks of text
- Use large, tappable buttons and menus
7. Tell the Story Behind Your Products
People don’t just buy handmade items — they buy the meaning behind them. Use your website to:
- Share your inspiration
- Explain your process
- Talk about your values (sustainability, local materials, slow living, etc.)
Your handmade products deserve a home that feels as thoughtful and intentional as your craft. With Squarespace and a design-forward approach, you can build a beautiful, functional website that helps your business grow — and feels like you.