How Blogging Helps Your Squarespace Website Rank Higher
If you want your Squarespace website to appear on the first page of Google, blogging is one of the most effective strategies you can use. A blog not only adds value for your audience—it also gives search engines more content to index, increasing your visibility online.
In this article, we’ll explore how blogging supports SEO (search engine optimization) and why it’s worth the effort —especially for service-based businesses, and creatives.
In this article, we’ll explore how blogging supports SEO (search engine optimization) and why it’s worth the effort —especially for service-based businesses, and creatives.
- 1. Fresh Content Signals Activity to GoogleWhy it matters:
Search engines prioritize websites that are regularly updated. A blog shows your site is active and relevant.
What to do:- Post consistently (even 1–2 times per month is helpful)
- Update older posts with new information or keywords
- Link blog posts to related pages (like your Services or Contact page)
- 2. Target Long-Tail KeywordsWhy it matters:
Long-tail keywords are specific phrases people type into search engines, like “best website template for wellness coaches” or “Airbnb website homepage tips.”
What to do:- Write blog posts that answer real questions your audience is asking
- Use SEO tools like Ubersuggest or AnswerThePublic to find content ideas
- Include your chosen keyword in the title, headings, URL, and body text
- 3. Increase Internal LinkingWhy it matters:
Internal links connect your blog posts to other pages on your site, guiding visitors and helping search engines understand your site structure.
What to do:- Link from blog posts to service pages, contact pages, or other blog posts
- Use descriptive anchor text (e.g. “custom Squarespace templates for coaches”)
- 4. Establish Authority in Your NicheWhy it matters:
Well-written blog posts help position you as an expert, which builds trust and improves user engagement — both factors that support SEO.
What to do:- Share useful, actionable content (not just self-promotion)
- Address common struggles or questions in your field
- Use examples, visuals, and formatting to make content easy to read
- 5. Gain Backlinks NaturallyWhy it matters:
When other websites link to your blog, Google sees your content as valuable—this can significantly improve your rankings.
What to do:- Create blog content that’s worth sharing (how-to guides, tips, checklists)
- Share posts on social media and in online communities
- Reach out to collaborators and offer content they can link to
- 6. Support Local SEO (for Service Providers & Hosts)Why it matters:
If your business is location-based (like a coach in London or an Airbnb host in Tuscany), blogging can help you show up in local searches.
What to do:- Write about local topics (“Best coworking spaces in London for creatives”)
- Use city- or region-specific keywords in your posts
- Embed maps or link to local businesses where appropriate
Blogging is a powerful SEO tool that helps more people find your Squarespace website. It boosts your visibility, improves your authority, and brings in organic traffic — all without paid ads.
Even if you’re not a writer, consistent blogging (with the help of SEO-focused templates and simple content ideas) can make a big difference in how your website performs.
Even if you’re not a writer, consistent blogging (with the help of SEO-focused templates and simple content ideas) can make a big difference in how your website performs.
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Want a template that makes blogging easier?
Check out our Squarespace templates with built-in blog layouts — ready for your content.
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