4. Sales and Conversion Metrics
For e-commerce or service-based websites, the Sales Analytics dashboard is essential.
Key Metrics:- Revenue:
- Total earnings from your site.
- Conversion Rate: The percentage of visitors who complete a desired action, like booking a service or making a purchase.
- Abandoned Cart Rate: The percentage of users who add items to their cart but don’t complete the purchase.
How to Use It:- Identify bottlenecks in your sales process by analyzing the checkout flow.
- Offer incentives like discounts or free shipping to reduce abandoned carts.
Actionable Tip:Test different call-to-action buttons or product descriptions to see what improves your conversion rate.